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Quick Facts

Marble Falls is the gateway to the Highland Lakes area of the Texas Hill Country, and is the regional retail, wholesale, trade and service center for a primary trade area of 70,000 people and a secondary trade area population of 150,000. The Highland Lakes are a series of lakes located on the Colorado and Llano Rivers and include Lake Buchanan, Inks Lake, Lake LBJ, Lake Marble Falls and Lake Travis.

The natural beauty of the Texas Hill Country and these lakes combine to make the area ideal for visitors and tourism, second homes, and retirement homes. The economy depends on tourism and natural resources including granite mining, limestone mining, and business services. Marble Falls is approximately one hour's driving distance to downtown Austin and one hour and fifteen minutes to downtown San Antonio.

Marble Falls, Texas is a great place to grow a family or a business!

  2000 2010 2016 (est)
City of Marble Falls 4,959 6,077 6,397
Burnet County 34,147 42,750 45,463 (2015 est.)
Marble Falls Area      
10-mile radius 20,927   26,718
15-mile radius 37,006   47,762
20-mile radius 54,567   71,533
Source: The Retail Coach, US Census Bureau


Age/Ethnic Mix (City)
Race/Ethnicity % Ages %
White 81.29% Age 17 and Under 23.66%
Hispanic 27.89% Age 18-64 55.38%
African American 4.94% Age 65 and Older 20.96%
Other 13.77% Median Age 40.0
Source: The Retail Coach, 2016 Compilation


For full demographic reports by category, please see:

Primary Retail Trade Area Demographic Profile 2016

Primary Retail Trade Area Gap/Opportuniy Analysis 2016

Secondary Retail Trade Area Demographic Profile 2016

Secondary Retail Trade Area Gap/Opportunity 2016

For more Burnet County Statistical Information please click here.